Tired of distracting glare on your TV screen? The Frame's ground-breaking Matte Display absorbs reflections, so you can clearly see what's on display and enjoy the textures and details of art the way they were meant to be.
The above image is provided for the purpose of conveying the product concept, and the actual product may differ. Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732↗.
Elegantly minimal and modern, The Frame TV installs, flushes to the wall like an actual picture frame.
Images are simulated and for illustration purposes only.
Switch up the colour and style of The Frame TV with customisable bezel frames. Choose from a variety of colour options to find one that blends into your space. The sleek magnetic bezel snaps onto the sides for quick, easy installation.
Customisable bezel frame sold separately. Supported Customisable bezel lineup may vary by country.
Transform The Frame into art when you're not watching TV. You'll love viewing beautiful works of art on the big screen.
Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there's a wealth of choices for curating your own home art gallery.
Art Store subscription required to access full selection. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice. The Art Store may not be available in some countries.
Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.
Meet fully authentic colour expression validated by PANTONE. The Frame reproduces the rich colours and textures of your favourite artwork with high fidelity. And with a matte display that reduces glare, you can enjoy a clear view of your collection and appreciate it like in an actual museum.
The Frame TV shows a painting of cherries with the PANTONE Validated and PANTONE SkinTone Validated certification stamps.
Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame TV – it's as easy as sending them via smartphone, or transferring them with a USB drive.
Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device. SmartThings app can only be newly downloaded on Android 9.0 or higher. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices. UI is subject to change without prior notice.
The Frame offers magnetic bezels in a variety of colours, so you can just snap on the one that suits your style. The sleek, straight lines and smooth finish come together in a modern design that truly completes your TV.
A close-up on the upper right corner of The Frame TV, as a magnetic bezel is being snapped on.
Customisable bezel frame sold separately. Supported Customisable bezel lineup may vary by country.
Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.
Two different The Frame TVs are placed in different settings, each set to a specific height by a Height Adjustable stand.
Take your TV off the wall and set it on top an elegant easel stand. Not only does this give you the freedom to place your TV anywhere in your home, it elevates it into a piece of art in its own right.
Studio Stand sold separately. Studio Stand is available with 50~65" The Frame.
Top 4 features
Tired of distracting glare on your TV screen? The Frame's ground-breaking Matte Display absorbs reflections, so you can clearly see what's on display and enjoy the textures and details of art the way they were meant to be.
Elegantly minimal and modern, The Frame TV installs, flushes to the wall like an actual picture frame.
Switch up the colour and style of The Frame TV with customisable bezel frames. Choose from a variety of colour options to find one that blends into your space. The sleek magnetic bezel snaps onto the sides for quick, easy installation.
Transform The Frame into art when you're not watching TV. You'll love viewing beautiful works of art on the big screen.
Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there's a wealth of choices for curating your own home art gallery.
Samsung Art Store - Streams
Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions
Meet fully authentic colour expression validated by PANTONE. The Frame reproduces the rich colours and textures of your favourite artwork with high fidelity. And with a matte display that reduces glare, you can enjoy a clear view of your collection and appreciate it like in an actual museum.
The Frame TV shows a painting of cherries with the PANTONE Validated and PANTONE SkinTone Validated certification stamps.
Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame TV – it's as easy as sending them via smartphone, or transferring them with a USB drive.
Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device. SmartThings app can only be newly downloaded on Android 9.0 or higher. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices. UI is subject to change without prior notice.
The Frame shows a bright artwork to reflect the bright surrounding. Then The Frame shows the same artwork in dimmer light adjusted to fit the darker surrounding.
The Frame shows a bright artwork to reflect the bright surrounding. Then The Frame shows the same artwork in dimmer light adjusted to fit the darker surrounding.
The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.
Brightness sensor performance may vary depending on the ambient brightness level. The sensor does not operate in an environment over 1000 lux.
A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.
A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.
With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to save energy.
Motion Sensor gets activated after being turned on in the settings and only operates in Art Mode. Operates only when a person enters within a radius of 5m to the front of the product or 3.5m to the left or right side at 45 degrees. Availability of Motion Sensor may vary by country. Performance may vary depending on the lighting conditions. Radar sensor is disabled in certain countries (China, Thailand, Nepal, Ukraine).
The Frame offers magnetic bezels in a variety of colours, so you can just snap on the one that suits your style. The sleek, straight lines and smooth finish come together in a modern design that truly completes your TV.
A close-up on the upper right corner of The Frame TV, as a magnetic bezel is being snapped on.
Customisable bezel frame sold separately. Supported Customisable bezel lineup may vary by country.
Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.
Two different The Frame TVs are placed in different settings, each set to a specific height by a Height Adjustable stand.
Take your TV off the wall and set it on top an elegant easel stand. Not only does this give you the freedom to place your TV anywhere in your home, it elevates it into a piece of art in its own right.
Studio Stand sold separately. Studio Stand is available with 50~65" The Frame.
The Frame TV is set in a room with dim lighting, but its screen displays bright, vivid colors powered by Quantum Dot. A woman is spitting out water in the pool. The brightness and 100% color volume powered by Quantum Dot logo is on the lower right side.
Quantum Dot technology delivers a bold, vibrant picture. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.
100% colour volume measured to DCI-P3 standard, certified by VDE.
Tired of distracting glare on your TV screen? The Frame's ground-breaking Matte Display absorbs reflections, so you can clearly see what's on display and enjoy the textures and details of art the way they were meant to be.
Elegantly minimal and modern, The Frame TV installs, flushes to the wall like an actual picture frame.
Switch up the colour and style of The Frame TV with customisable bezel frames. Choose from a variety of colour options to find one that blends into your space. The sleek magnetic bezel snaps onto the sides for quick, easy installation.
Transform The Frame into art when you're not watching TV. You'll love viewing beautiful works of art on the big screen.
Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there's a wealth of choices for curating your own home art gallery.
Samsung Art Store - Streams
Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.
Meet fully authentic colour expression validated by PANTONE. The Frame reproduces the rich colours and textures of your favourite artwork with high fidelity. And with a matte display that reduces glare, you can enjoy a clear view of your collection and appreciate it like in an actual museum.
Tired of distracting glare on your TV screen? The Frame's ground-breaking Matte Display absorbs reflections, so you can clearly see what's on display and enjoy the textures and details of art the way they were meant to be.
Elegantly minimal and modern, The Frame TV installs, flushes to the wall like an actual picture frame.
Switch up the colour and style of The Frame TV with customisable bezel frames. Choose from a variety of colour options to find one that blends into your space. The sleek magnetic bezel snaps onto the sides for quick, easy installation.
Transform The Frame into art when you're not watching TV. You'll love viewing beautiful works of art on the big screen.
Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there's a wealth of choices for curating your own home art gallery.
Samsung Art Store - Streams
Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.
Meet fully authentic colour expression validated by PANTONE. The Frame reproduces the rich colours and textures of your favourite artwork with high fidelity. And with a matte display that reduces glare, you can enjoy a clear view of your collection and appreciate it like in an actual museum.
The Frame TV shows a painting of cherries with the PANTONE Validated and PANTONE SkinTone Validated certification stamps.
Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame TV – it's as easy as sending them via smartphone, or transferring them with a USB drive.
Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device. SmartThings app can only be newly downloaded on Android 9.0 or higher. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices. UI is subject to change without prior notice.
The Frame shows a bright artwork to reflect the bright surrounding. Then The Frame shows the same artwork in dimmer light adjusted to fit the darker surrounding.
The Frame shows a bright artwork to reflect the bright surrounding. Then The Frame shows the same artwork in dimmer light adjusted to fit the darker surrounding.
The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.
Brightness sensor performance may vary depending on the ambient brightness level. The sensor does not operate in an environment over 1000 lux.
A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.
A woman packs her bag and leaves. The Frame, which was displaying an artwork, turns off once it sensed there was no one in the room.
With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to save energy.
Motion Sensor gets activated after being turned on in the settings and only operates in Art Mode. Operates only when a person enters within a radius of 5m to the front of the product or 3.5m to the left or right side at 45 degrees. Availability of Motion Sensor may vary by country. Performance may vary depending on the lighting conditions. Radar sensor is disabled in certain countries (China, Thailand, Nepal, Ukraine).
The Frame offers magnetic bezels in a variety of colours, so you can just snap on the one that suits your style. The sleek, straight lines and smooth finish come together in a modern design that truly completes your TV.
Customisable bezel frame sold separately. Supported Customisable bezel lineup may vary by country.
Set The Frame to your preferred height with the Height Adjustable Stand. You can raise it up to make room for a soundbar and other devices.
Take your TV off the wall and set it on top an elegant easel stand. Not only does this give you the freedom to place your TV anywhere in your home, it elevates it into a piece of art in its own right.
Studio Stand sold separately. Studio Stand is available with 50~65" The Frame.
Quantum Dot technology delivers a bold, vibrant picture. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.
100% colour volume measured to DCI-P3 standard, certified by VDE.
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<img class="image__main responsive-img image--loaded" src="https://images.samsung.com/is/image/samsung/p6pim/sg/feature/165079676/sg-feature-the-frame-ls03d-540504855?$900*N_JPG$" alt="The Frame TV is set in a room with dim lighting, but its screen displays bright, vivid colors powered by Quantum Dot. A woman is spitting out water in the pool. The brightness and 100% color volume po
